Wide range of experience of designing, co-ordinating and conducting qualitative and quantitative market research projects for national and multinational fmcg companies, service providers, advertising, marketing and other market research agencies.

Particular expertise in new product and brand development for fmcg; fragrances, toiletries and household care products; household durables and equipment and electronic goods.

Specialisations include:

• Qualitative consumer and customer understanding.
• Qualitative B2B research to assist with product and business development.
• Development and interpretation of market/brand mapping and market/consumer segmentation.